{"id":12189,"date":"2024-11-28T10:32:16","date_gmt":"2024-11-28T09:32:16","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=12189"},"modified":"2024-11-28T12:15:23","modified_gmt":"2024-11-28T11:15:23","slug":"twenteinsite-publisher-success-story-refinery89","status":"publish","type":"page","link":"https:\/\/refinery89.com\/de\/twenteinsite-publisher-success-story-refinery89\/","title":{"rendered":"Twenteinsite | Publisher Success Story | Refinery89"},"content":{"rendered":"
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Erfolgsfall<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Twenteinsite.nl<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Twenteinsite.nl ist die unverzichtbare Website f\u00fcr Fans des FC Twente<\/strong> : der legend\u00e4re, dreifache niederl\u00e4ndische Pokalsieger, ein professioneller Fu\u00dfballverein aus Enschede, gegr\u00fcndet im Jahr 1965.<\/p>

Seit vielen Jahren h\u00e4lt Twenteinsite.nl seine Leser mit den neuesten Nachrichten und Einblicken \u00fcber ihr geliebtes Fu\u00dfballteam auf dem Laufenden. Mit \u00fcber 3 Million Seitenaufrufen pro Monat<\/strong>geh\u00f6ren sie zu den Top 10 der fanbezogenen Nachrichten-Websites in den Niederlanden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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+78%<\/font><\/h3>

Steigerung der Werbeeinnahmen<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Monetarisierungstechnologie<\/h3>

Optimierte<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"publisher\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Im Jahr 2024 stieg das Ad Revenue von Twente Insite um 78 %<\/strong>. Dieses herausragende Ergebnis wurde nach mehreren Optimierungssitzungen und der Unterst\u00fctzung unserer AdOps-Experten erzielt. Der Schl\u00fcssel zu diesem Erfolg war die Implementierung unserer preisgekr\u00f6nten Single Tag Header Bidding-L\u00f6sung<\/strong>, die ihre Einnahmen im Vergleich zum gleichen Zeitraum im Jahr 2023, als sie ihre vorherige Werbemonetarisierungs-Einrichtung verwendeten, erheblich steigerte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Startprobleme<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Wir haben das alte Setup von Twente Insite auf die preisgekr\u00f6nte Full-Stack-Werbeverwaltungsl\u00f6sung von Refinery89 umgestellt. Diese Implementierung umfasste den GeoTag zur Optimierung der Monetarisierung von eingehendem Verkehr au\u00dferhalb des Hauptlandes von Twente Insite, Ad Refresh-Technologie, Anti Ad Block-Integration, ein Premium-GDPR-konformes CMP (consentmanager.net) und nat\u00fcrlich unsere von Google genehmigte Monetarisierungstechnologie, die die Einhaltung der Google-Standards gew\u00e4hrleistet. Alles, was der Publisher brauchte, um die Einnahmen zu maximieren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Twente Insite suchte nach M\u00f6glichkeiten, ihr gesamtes Umsatzpotenzial auszusch\u00f6pfen, da ihr altes Setup nicht die erwarteten Ergebnisse lieferte. Mit unserer Technologie, direkten Kampagnenabkommen und Premium-Nachfrage haben wir ihnen neue M\u00f6glichkeiten er\u00f6ffnet, ihren RPM zu steigern. So haben wir es gemacht:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"ad<\/figure>

Anzeigen-Monetarisierungs-Setup Aktualisiert<\/h3>

Unser AdOps-Team trat schnell in Aktion, um die Anzeigeneinstellungen sorgf\u00e4ltig zu vereinheitlichen und entsprechend den Bed\u00fcrfnissen des Publishers zu organisieren. Dies f\u00fchrte nicht nur zu einer Erh\u00f6hung der Ad Revenue, sondern auch zu einer verbesserten Benutzererfahrung und einer besseren Website-Leistung.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Aktuell mit den Google-Standards<\/h3>

Als zertifizierte Google Certified Publishing Partners haben wir strategische Beratung geliefert, um die Ad Monetization mit vollst\u00e4ndiger Transparenz zu optimieren, w\u00e4hrend unser AdOps-Team und die Partner Manager daf\u00fcr sorgten, dass sie stets mit den Branchenstandards \u00fcbereinstimmten.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Hochwertige Einblicke<\/h3>

Wir haben Twente Insite den Zugang zu unserem Publisher Dashboard gew\u00e4hrt, damit sie ihre Metriken \u00fcberpr\u00fcfen und auf dem neuesten Stand bleiben k\u00f6nnen, was auf ihrer Website passiert. Dies half ihnen, fundierte Entscheidungen zu treffen, um die Ad Monetization-Strategie in Echtzeit zu optimieren.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Premium Direktkampagnen-Deals<\/h3>

Durch die Implementierung unseres Single Tags haben wir die Ergebnisse im programmatischen Bereich verbessert, aber zus\u00e4tzlich dazu hat unser engagiertes Direct Sales Team Druck auf den Werbemarkt ausge\u00fcbt, um die besten Direktkampagnen-Deals zu erwerben, die den RPM-Anstieg unterst\u00fctzten.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u201cDie Zusammenarbeit mit Refinery war von Anfang an ausgezeichnet. Der \u00dcbergang verlief sehr reibungslos, die Kommunikation ist gut und sie denken mit, um gemeinsam das Beste herauszuholen. F\u00fcr uns hat diese Zusammenarbeit zu einer betr\u00e4chtlichen Umsatzsteigerung gef\u00fchrt, was es uns erm\u00f6glichte, neue Ziele zu setzen.\u201c<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Bereit, neue H\u00f6hen zu erreichen?
\nLass uns gemeinsam dorthin gelangen.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLos geht's!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Success Story Twenteinsite.nl Twenteinsite.nl is the must-visit website for fans of FC Twente: the legendary, 3 time Dutch Cup winner, professional soccer (football) club from Enschede, formed in 1965. For many years, Twenteinsite.nl has been keeping their readers up to date with the latest scoops and insights about their beloved soccer team. With over three […]<\/p>\n","protected":false},"author":7,"featured_media":12193,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12189","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nTwenteinsite | Publisher Success Story | Refinery89 | Refinery89<\/title>\n<meta name=\"description\" content=\"Check out how we helped twenteinsite.nl increase their Ad Revenue by over 78% with an optimized monetization setup!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/de\/twenteinsite-publisher-success-story-refinery89\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twenteinsite | Publisher Success Story | Refinery89 | Refinery89\" \/>\n<meta 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