{"id":10876,"date":"2024-09-06T14:09:44","date_gmt":"2024-09-06T12:09:44","guid":{"rendered":"https:\/\/refinery89.com\/?page_id=10876"},"modified":"2024-11-08T14:57:59","modified_gmt":"2024-11-08T13:57:59","slug":"grupo-opsa-success-story-refinery89","status":"publish","type":"page","link":"https:\/\/refinery89.com\/de\/grupo-opsa-success-story-refinery89\/","title":{"rendered":"Grupo Opsa | Success Story | Refinery89"},"content":{"rendered":"
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Erfolgsfall<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Grupo Opsa<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Grupo Opsa ist die f\u00fchrende Mediengruppe in Honduras<\/strong> und Zentralamerika und besteht aus erstklassigen Zeitungen und Magazinen<\/strong> wie Diez (diez.hn), La Prensa (laprensa.hn) und El Heraldo (elheraldo.hn).<\/p>

Diese drei Websites allein erhalten monatlich insgesamt 30 Millionen Seitenaufrufe von Besuchern,<\/strong>die in den Vereinigten Staaten, Mexiko oder sogar Spanien leben.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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+38%<\/font><\/h3>

Steigerung der Werbeeinnahmen<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Geo-Tag<\/h3>

Implementierte L\u00f6sung<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Die Werbeeinnahmen stiegen im ersten Jahr nach der Implementierung der GeoTag um 38 %,<\/strong> was die Werbemonetarisierung durch Premium-Programmatic-Advertising-Nachfrage f\u00fcr den gesamten Verkehr au\u00dferhalb der Kernregion von Grupo Opsa, Honduras, maximierte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Startprobleme<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Das Werbemonetarisierungs-Setup der Websites von Grupo Opsa wurde urspr\u00fcnglich erstellt, um direkte Kampagnen durchzuf\u00fchren, und war nicht f\u00fcr Header Bidding optimiert. Grupo Opsa stellte fest, dass sie Monetarisierungsm\u00f6glichkeiten verloren, wenn sie keine direkten Kampagnen an Besucher aus anderen L\u00e4ndern als Honduras auslieferten, was eine gro\u00dfe Monetarisierungsl\u00fccke verursachte, da sie Premium-Nachfragepartner und hochwertige Werbeformate blockierten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Umgesetzte L\u00f6sung<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Wdro\u017cyli\u015bmy kompleksow\u0105 strategi\u0119 monetyzacji:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"geo<\/figure>

GeoTag-L\u00f6sung<\/h3>

Durch die Implementierung von GeoTag, basierend auf Div-IDs, konnten wir den eingehenden Traffic aus anderen Regionen monetarisieren, ohne die direkten Kampagnen zu beeintr\u00e4chtigen, und Opsa behielt die volle Kontrolle \u00fcber die Websites.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Vollst\u00e4ndige pers\u00f6nliche Unterst\u00fctzung<\/h3>

Ein dedizierter spanischsprachiger Publisher Success Manager wurde Grupo Opsa zugewiesen und beriet den Verlag, wie er alle seine programmatischen Werbem\u00f6glichkeiten maximieren kann.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\"dashboard<\/figure>

Leistungs-Dashboard<\/h3>

Grupo Opsa wurde Zugang zu einem einzigartigen Dashboard gew\u00e4hrt, das Informationen \u00fcber die durch Header Bidding generierten Einnahmen, die Leistung der Anzeigen, die Sichtbarkeit und mehr enth\u00e4lt.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

Premium-Nachfrage<\/h3>

Wir haben Premium-SSPs verbunden, die auf die Anzeigen boten, die Nutzern au\u00dferhalb von Honduras angezeigt wurden, ohne die direkten Kampagnen, die sie den Besuchern aus Honduras anzeigten, zu beeintr\u00e4chtigen.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Refinery89 kam, um bei der Erstellung eines viel klareren und zuverl\u00e4ssigen Setups zu helfen, das die Monetarisierungsm\u00f6glichkeiten verbessert. Wir erhielten auch gro\u00dfartige Unterst\u00fctzung von ihrem gesamten Team.\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Bereit, neue H\u00f6hen zu erreichen?
\nLass uns gemeinsam dorthin gelangen.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLos geht's!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Success Story Grupo Opsa Grupo Opsa is the leading Media Group in Honduras and Central America and is formed by top level newspaper and magazines such as Diez (diez.hn), La Prensa (laprensa.hn) and El Heraldo (elheraldo.hn). These top 3 websites alone, receive a combined 30 million page views per month, from visitors living in the […]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-10876","page","type-page","status-publish","hentry"],"yoast_head":"\nGrupo Opsa | Success Story | Refinery89 | Refinery89<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/de\/grupo-opsa-success-story-refinery89\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupo Opsa | Success Story | Refinery89 | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Success Story Grupo Opsa Grupo Opsa is the leading Media Group in Honduras and Central America and is formed by top level newspaper and magazines such as Diez (diez.hn), La Prensa (laprensa.hn) and El Heraldo (elheraldo.hn). 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