New ad revenue opportunities coming your way!
We are proud to announce that we’re partnering with The Trade Desk to integrate OpenPath (with its premium digital advertising offering!) in our Single Tag, ad monetization solution! The integration is set to strengthen our premium ad stack and provide even greater monetization opportunities for our publisher network.
By joining forces with our team, The Trade Desk gains access to high-quality niche publishers at scale. We in turn can bring the most premium demand to the publishers in our network, for those that work exclusively with us.
Who is The Trade Desk and what is OpenPath?
The Trade Desk is one of the leaders in the advertising industry and we’re thrilled to be now one of their partners in rolling out their OpenPath integration. This innovative approach connects The Trade Desk’s renowned direct advertiser demand directly to our publisher inventory through our Single Tag’s header bidding solution.
As the world’s largest demand-side platform, The Trade Desk has been rapidly expanding its presence around the world with a client list that includes the world’s leading advertisers. Their solution, OpenPath, enables advertisers to work directly with publishers, optimizing the supply-chain, to create a more straightforward and transparent media buying experience.
What does this collaboration mean to our publisher network?
Our collaboration with The Trade Desk serves to streamline the supply chain by providing advertisers with a more direct, transparent connection to our publisher’s inventory. This strategic partnership connects our solution with The Trade Desk’s OpenPath to continue providing publishers with even more direct access to premium demand.
In the words of Robin de Wit, our CSO:
“In the first month of our partnership, we have already seen very positive results. Thanks to the trust our publishers have placed in us by granting exclusive access to their inventory, we’re able to work directly with The Trade Desk, boosting both efficiency and performance for our clients. We look forward to continuing to streamline our supply path and further strengthening our partnership with The Trade Desk to help more publishers maximize their advertising revenue.
The Trade Desk is a major force in the advertising industry, and Refinery89 is proud to be one of its partners. OpenPath is an innovative approach to addressing a long-standing challenge in the advertising sector, and we see huge potential in the value that it brings.”
How to access The Trade Desk’s premium demand with Refinery89?
Publishers across Europe and LATAM granting Refinery89 exclusive ad inventory access will be eligible to connect to direct premium demand from The Trade Desk.
Partnering with Refinery89 as their exclusive monetization partner, provides vetted publishers with direct access to the premium, high-quality demand from The Trade Desk.
The Trade Desk has a strong focus on fighting ad fraud and boosting ad quality, positioning publishers’ sites as a brand-safe space for top-tier advertisers. The result is higher CPMs and improved fill rate, along with greater transparency into bidding activity for better yield management.
Paving the way for future growth
We’re constantly working on unlocking new ways for our Publishers to maximize their earnings. Our team is exploring options to optimize our set up while improving ad monetization.
Ready to discover what’s in store by connecting to The Trade Desk’s premium demand with OpenPath through us? Reach out to our experts to learn more or get a free demo!
