Digital marketing statistics 2023: edging toward 2024

digital marketing trends 2024

Digital marketing changes at a staggering speed. 2023 was fruitful regarding new technologies that altered our lives and the way we perceive internet interaction forever. ChatGPT boomed in April. Companies and customers took different courses of action from helplessness before technology shifts and feeling that AI-based tech will take over the rains, to quick adoption […]

Third-party cookies cancellation webinar done. Full video

third-party cookies webinar

Third-party cookies are about to be banished from Google Chrome in 2024. Raising concerns brought us to think about an expert who can shed some light on the matter. So, how can we stay ahead of Google this time? Well, you have option 1: you can earn $297.132B dollars. You will become a King of […]

Google Consent Mode V2: to panic or not to panic?

Consent Mode v2

Consent Mode v2 is on air No sooner had we started assimilating the third-party cookie cancellation than more news came from Google. Starting in Q1 of 2024 Google will require an update to Consent Mode v2, which means to have a certified (by Google, obviously) CMP platform to collect users’ tracking data. In light of […]

Key Consumer Behavior Trends to Watch in 2024

consumer behavior

The 2024 is right around the corner and it is a perfect moment to look at the key consumer behavior trends that will shape advertising in the month to come. We went through various reports provided by reputable research companies to highlight insights that can stand useful for publishers’ content and advertisement creation.     […]

Google AdSense Changes The Payment Structure

Google AdSense

Last month Google AdSense announced changes in the payment structure and ways to pay their publishers and charge advertisers. We decided to sit down with an expert in the field, Robin de Wit, to get an objective perspective.   New Google AdSense Payment Structure: An Expert’s Opinion.   Google AdSense’s recent announcement about changes in […]

How to: create funnel exploration in Google Analytics 4

Google analytics 4 funnel exploration

Funnel Exploration in Google Analytics 4 In Google Analytics 4 (GA4), funnel exploration is a powerful tool used for analyzing the customer journey through various stages on a website or mobile app.   This tool is particularly useful for understanding how users interact with your site or app and where you might be losing them. […]

Google Analytics 4 webinar (in Spanish).

Google Analytics 4 webinar

Our webinar about Google Analytics 4 received plenty of positive comments, so we couldn’t help but share this insightful video with all of you.   We are completely sure, that Joaquín Pérez Navarrete‘s expertise in Google Analytics 4’s metrics, reports, and use of predictive audiences will make your life a little bit easier.   ☝ Up […]

CMP. Why do Publishers Care?

CMP

What is a CMP for Publishers? A CMP is a system designed to handle users’ consent data, ensuring compliance with data protection laws like GDPR and CCPA. It’s not just about legal compliance; it’s about building trust with your audience by respecting their privacy choices. For publishers, this means balancing monetization strategies with user consent. […]

Single Tag: 3 things you didn´t know but you would like to.

Single Tag

Now, you, dear reader, will think: “Jeez, one more boring article about ad tech solutions, and I haven’t even had a coffee yet!” Well, if you are a Refinery89 publisher, just stop reading right here and go on with your day because Single Tag’s force is with you. However, if you are not with us […]

Third-party cookies cancellation: so, what do we do now? Free webinar

third-party cookies webinar

We promised a new webinar is coming, and here it comes! With great pleasure and content, we pronounce the registration for our next free webinar about third-party cookies together with consentmanager.net open. Third-party cookies cancellation: so, what do we do now? The third-party cookies will be blocked in 2024 by the major browsers, and this […]

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